Melissa's Checkout 2.0.1

The Melissa's/World Variety Produce Story
"Delivering The Global Market"

Los Angeles, California (2012) – The array of flavors and textures at Melissa’s/World Variety Produce, Inc. offers a vivid experience for anyone seeking quality produce. Spanning an impressive 280,000 square feet, the warehouse is a hub for a diverse selection of fruits and vegetables known for their freshness and exceptional value.

Founded in 1984, Melissa's/World Variety Produce, Inc. has established itself as the preeminent distributor of specialty produce in the United States. Their inventory frequently exceeds 1,000 items, importing exotic fresh fruits and vegetables sourced from around the globe.

Initially operating solely as a specialty produce provider for retailers in Southern California, World Variety Produce has expanded its services significantly over the years. The company’s Food Service Division now caters comprehensively to culinary professionals by offering a wide range of staples, exotic choices, and an extensive selection of organic products.

The company's origin story begins with Joe Hernandez, a Texas native who founded it with ten years of industry experience in a modest rented warehouse. The original setup consisted of just three phones and four chairs. Few could have anticipated that the business would evolve into a modern 280,000 square foot facility that includes a state-of-the-art CCOF/QAI Certified Organic Packing Facility.

The emphasis on family values has played a crucial role in World Variety's sustained growth. The company has thrived on the loyalty of its customers and the dedication of its close-knit team. As expressed by Hernandez, "Give the customers what they want and keep them happy!" encapsulates the core philosophy guiding their operations.

Melissa's/World Variety Produce is dedicated to advancing both industry knowledge and consumer education regarding specialty produce. Products are complemented with headers that offer recipes, serving suggestions, and nutritional insights. "Wet Tags" attached to bulk items include PLU numbers for efficiency at checkout alongside essential product information. Additionally, their user-friendly website features monthly updates with accessible recipes and content. For those seeking personal assistance, knowledgeable employees are available to answer queries about specialty produce items via a toll-free number.

Going forward, Melissa's/World Variety Produce, Inc. aims to innovate continuously while adhering to its commitment to customer satisfaction. Hernandez emphasizes the importance of vigilance in an evolving market: "You can never slack off; the little guys will catch up if you become overconfident." Their promise to deliver "Freshest Ideas in Produce" serves as more than just marketing—it's a commitment to exceed expectations in both product quality and service.